Think About It

In an article entitled “Market Myopia”, Theodore Levitt challenged businesses to concentrate on meeting customers’ needs rather than just being focused on selling their products.   In the article he cited the decline the in railroad industry by writing, “ ... the industry is failing because those behind it assumed they were in the railroad business rather than the transportation business. They were railroad oriented instead of transportation oriented, product oriented instead of customer oriented.”. Levitt went on to observe, “An organization must learn to think of itself not as producing goods or services but as doing the things that will make people want to do business with it.”.   As someone with a Marketing Degree, I am fascinated by this approach to marketing and a progressive business model, but the other day I got to thinking about this from a church perspective.   Sure, there are some things that religious organizations can learn from our business neighbors, but ...